The Vatnajokull Region is a cluster of over 80 companies in tourism, food and culture in the Southeast of Iceland. The cluster was formed in 2007 and it´s area ranges from Lomagnupur mountain in the West to Hvalnes in the East, covering over 200 km of the Ring Road. The goal of the cluster is to promote the region building on its strength in nature, local food and culture, and cooperation between the companies.

The Vatnajokull Region has office in Hofn and it´s General manager is Árdís Erna Halldórsdóttir.